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Tashane Way Foundation

Designing for social change

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How we helped The Tashane Way Foundation amplify their impact against gun violence in the US.

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Nuestro reto

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Nuestro enfoque

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Círculo de activos de la marca Lento
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Designing for social change

How we helped The Tashane Way Foundation amplify their impact against gun violence in the US.

Tashane Way Foundation
Nonprofit
Marca
Website
Contenido
[
2023
]

The ASk

The Tashane Way was born from loss but built on hope. After losing her son Christopher to gun violence, Marisol Deleon created this foundation to raise awareness, offer healing, and inspire change. They needed a brand and website that captured their heart and mission.

our creative process

01
discovery & research
01
visual identity refinement
01
website design & content planning
01
development & launch
01

The DELIVERY

Honoring Christopher’s legacy, we preserved their logo and refined their identity with a youthful palette, community-inspired visuals, and an urban aesthetic. Their website now tells their story, raises awareness of gun violence’s harsh realities, and extends vital support.

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project outcomes

project outcomes

01
04

digital assets

Custom graphics design Awareness campaign materials Urban-style illustrations

digital assets

Custom graphics design Awareness campaign materials Urban-style illustrations

project outcomes

02
04

website design

UX/UI design Storytelling-focused layout Mobile responsive site

website design

UX/UI design Storytelling-focused layout Mobile responsive site

project outcomes

03
04

refined visual identity

Bright colour palette Community-inspired graphic elements

refined visual identity

Bright colour palette Community-inspired graphic elements

project outcomes

04
04
01

The RESULTS

The Tashane Way Foundation has strengthened its community connection, making it easier for people to engage, learn, and take action. With a clearer way to share their story and the realities of gun violence, they continue to help communities in the US and inspire change.

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