Logotipo de Lento
Blog

Freddie's Fit Club

Reimagining remote fitness

Marca

Presentación de la marca

Building a brand that makes working out feel personal, flexible, and accessible anywhere.

Activos de la marca Lento - servicios

Nuestro reto

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

Activos de la marca Lento - servicios

Nuestro enfoque

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

Lento Brand Asset - Círculo
This is some text inside of a div block.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

Activos de la marca Lento - servicios

Resultados

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

No se han encontrado artículos.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

This is some text inside of a div block.
Círculo de activos de la marca Lento
PRÓXIMO PROYECTO

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript

This is some text inside of a div block.
lento flecha derecha
COMPRUÉBELO

Sin fronteras
Creatividad.

¡Adelante!
Nos encantaría saber de ti
hello@lentoagency.com
8 The Green STE
A Dover DE 19901
c
Lento LLC. Todos los derechos reservados.
Política de privacidad
about
work
services
branding
web & digital
design
video & motion
branding
We shape brands that speak louder, feel deeper, and stand apart in a sea of sameness.
web & digital
Most websites are digital brochures. We build power tools—built to turn heads, drive action, and leave a lasting mark.
design
We design for impact. Brands that hit, campaigns that stick, and visuals that create culture.
video & motion
Video isn’t just content—it’s your brand in motion. People skip the forgettable. We make yours worth watching.
let’s talk
menu
close
home
about
work
services
branding
web & digital
design
video & motion
contact

Reimagining remote fitness

Building a brand that makes working out feel personal, flexible, and accessible anywhere.

Freddie's Fit Club
Health & Wellness
Marca
[
2024
]

The ASk

Freddie’s Fit Club set out to evolve from a workout trainer to the go-to online fitness coach for remote workers. The challenge? Creating a brand that feels like a hub—where fitness is flexible, well-supported, and fits seamlessly into everyday life, anywhere.

our creative process

01
discovery & concept development
01
visual identity exploration
01
brand system design
01
brand launch asset
01

The DELIVERY

A fun logo with a bold primary font for accountability and a handwritten touch for friendliness. A pastel palette—orange for motivation, teal for balance, and green for wellbeing—creates a welcoming vibe. Authentic client imagery replaced stock photos, making the brand authentic.

No se han encontrado artículos.

project outcomes

project outcomes

01
04

visual identity

Bold logo + handwritten wordmark Colour palette Typography

visual identity

Bold logo + handwritten wordmark Colour palette Typography

project outcomes

02
04

launch materials

Social media launch kit Branded marketing assets Custom graphics

launch materials

Social media launch kit Branded marketing assets Custom graphics

project outcomes

03
04

digital assets

Font selection and pairings Digital brand guide

digital assets

Font selection and pairings Digital brand guide

project outcomes

04
04
01

The RESULTS

After launching the refreshed brand, Freddy received an enthusiastic response. The fun, approachable identity positioned him as a knowledgeable and caring trainer, increasing social media engagement and sign-ups for his great online workout programs.

up next

Heading

PREV post

Discover The best of

Heading

back to all projects
We work globally.
Submit a brief
hello@lentoagency.com
Quick Links
About
Work
Contact
Services
Marca
Web & Digital
Design
Video & Motion
Socials
Instagram
Linkedin
Vimeo
Behance
Dribble
© 2025 Lento Agency
Privacy & Terms
Privacy & Terms
© 2025 Lento Agency
View Work

let’s get
started

Fill in the blanks and we'll respond as soon as we can.
Just want to chat? Send us an email! we're a nice bunch.
*these fields are mandatory
A transparent budget will help us ensure expectations are met. Not sure? Ballparks are fine.
$5k - $30k
$5k
$200k+
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Maximum 10 files of 25MB each. Maximum 100MB total.

Drag file(s) here or click to select from your device.

Muchas gracias. Hemos recibido su envío.
¡Uy! Algo ha ido mal al enviar el formulario.

Designing a website that feels as fun, flavorful, and high-spirited as Wake-N-Bakery.

Wake-N-Bakery

Elevating Mana Tech’s brand to strengthen its role in the tech ecosystem.

Mana Tech

A brand and website as exquisite and flavorful as Xu’s cuisine.

Xu Catering

Building a brand that makes working out feel personal, flexible, and accessible anywhere.

Freddie's Fit Club

How we crafted sanctum AI’s identity in record time.

Sanctum AI

The story of how a cold chain logistic firm became warm and relatable.

James Tyler

How we helped Helios Yoga make a bold entrance into New York’s hot yoga scene.

Helios Yoga

How we helped The Tashane Way Foundation amplify their impact against gun violence in the US.

Tashane Way Foundation

A success story with Australia’s top emissions reporting platform.

‍

‍

WollemAI

SparkLabs Cultiv8’s essence is brought to life through a seamless digital experience.

SparkLabs Cultiv8

How CBDnMore transformed from a CBD Store into a holistic digital brand.

‍

CBDnMORE

Helping an NGO connect children in need with families ready to welcome them.

Casas de Mia

How we transformed Base Miami into the gateway for LatAm startups to scale in the U.S.

‍

Base Miami

When a premium solar provider wanted to shine brighter than the rest.

Yuma Energy

Helping Redbelly turn cutting-edge innovation into a brand that captures investors' attention

Red Redbelly