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James Tyler

Disrupting industry standards

Rebranding
Website
Contenido
Collateral Design

Presentación de la marca

The story of how a cold chain logistic firm became warm and relatable.

Activos de la marca Lento - servicios

Nuestro reto

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Activos de la marca Lento - servicios

Nuestro enfoque

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Resultados

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Círculo de activos de la marca Lento
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Disrupting industry standards

The story of how a cold chain logistic firm became warm and relatable.

James Tyler
Food & Beverage
Rebranding
Website
Contenido
[
2025
]

The ASk

James Tyler was evolving from a cold chain logistics company into a food distributing powerhouse in China. With multiple logos causing confusion, they needed a unified identity to reflect their move into a new field: brand creation, licensing, and manufacturing for the Chinese market.

our creative process

01
creative workshops
01
logo & visual exploration
01
identity development
01
brand assets & guidelines
01

The DELIVERY

We crafted an identity that’s both professional and approachable. A friendly logo, fresh colors, and modern typography bring warmth, dynamism, and creativity. With a sharp pitch deck and refined brand guidelines, James Tyler was ready to make its mark.

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project outcomes

project outcomes

01
04

brand identity

Custom Logo system Typography Colour palette

brand identity

Custom Logo system Typography Colour palette

project outcomes

02
04

visual system

Patterns Graphic elements Iconography Collaterals

visual system

Patterns Graphic elements Iconography Collaterals

project outcomes

03
04

brand guidelines

Usage rules Internal documentation

brand guidelines

Usage rules Internal documentation

project outcomes

04
04

Pitch Deck & Sales Materials

Custom sales deck Branded presentation templates

Pitch Deck & Sales Materials

Custom sales deck Branded presentation templates

01

The RESULTS

With a fresh identity, James Tyler entered its next chapter—building and launching brands for the Chinese market. The rebrand clarified its role, strengthened partnerships, attracted new clients, and positioned the company as a trusted partner in China.

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